Privacy Policy

Welcome to our website, "The Aetna Healthy Food Fight" ( (the "Website"). We are committed to protecting your privacy. This policy provides you with details on the information we collect from you and the uses we may make of your personal information. If you do not want us accessing and/or using your personal information as described herein, then please do not provide us with any. However, if you do not provide us with certain personal information, then you will be unable to participate in the Aetna Healthy Food Fight Sweepstakes ("Sweepstakes") or the Aetna Healthy Food Fight Contest ("Contest").

We may update this policy from time to time without prior notice; so please check back periodically. However, if we plan to use any Personal Information (as defined below) in a manner materially different than as set forth in this Privacy Policy, then we will notify you in advance and provide you an opportunity to opt-out of such materially different uses. If you continue to visit this Website and use the services made available to you after such changes have been made, then you will have hereby provided your consent to the changes. If and when we make any changes, we will note such changes directly on the Website. We encourage you to read the most current version of this Privacy Policy from time to time.

This policy explains: (a) the information that we collect from you and the uses we may make of such information, (b) how you can opt-out of receiving communications from us, (c) how we protect the privacy of the information you provide to us, and (d) how we protect the privacy of children.

If you have any questions about our collection and use of your information, then please contact us at, subject: Privacy Policy

1. Information We Collect and How We May Use It. We may collect personally identifiable information ("Personal Information") (such as your name, address, mailing address, e-mail address and password) from you. Personal Information is collected via voluntary submissions from you in connection with your entry in the Sweepstakes and/or the Contest, your voting in connection with the Contest and any other comments, questions or other content you choose to submit to the Website.

Notwithstanding the foregoing, your name, your city and state of residence, your recipe and any comments and/or photograph you submit in connection with the Contest will be viewable by the general public and will not be protected by the privacy protections set forth in this policy. We encourage you to exercise caution when making decisions about what information you disclose in such public areas. Furthermore, except as otherwise described in this Privacy Policy, any content you post to a public area of the Website may be used by us for any purpose in our sole discretion.

Your Personal Information may be used by us to (a) process your entry in the Sweepstakes and/or Contest, (b) communicate with you, (c) provide assistance to you when requested, and (d) enable us to comply with applicable laws, rules or regulations, as well as the Terms of Use applicable to this Website. We may also share your Personal Information with third parties if we believe that the law requires us to do, or to protect our own property or the property of our affiliates. Additionally, in the event of corporate restructuring (such as, a sale, merger or other asset transfer), we may share your Personal Information with a third party.

Certain non-personally identifiable information ("Non-Personal Information") about our visitors is collected by the standard operation of our Internet servers and through the use of "cookies". We do not use cookies to retrieve Personal Information or Non-Personal Information from your computer for purposes that are unrelated to the Website or your interaction with the Website. We reserve the right to disclose or utilize any of your information in an anonymized, aggregate form for any purpose, in our sole judgment. Certain non-personally-identifiable information we collect is used by us to improve the content of our Website and enhance your experience. Note: you may, at any time, stop or restrict the placement of cookies on your computer or delete them from your browser by adjusting your web browser preferences, in which case you may still use the Website, but it may interfere with some of its functionality.

2. Protection for Children. We have no intention of collecting Personal Information from, children under the age of 18 years. If you are under the age of 18, then you are not authorized to register for this Website. If you live in a state where consent of a parent or guardian is required if you are under the age of 21, then you may be required by us to secure the consent of your parent or legal guardian prior to your registration with the Website or submission of any Personal Information to this Website. If a minor, as described above, has submitted any content or information to this Website, then that minor’s parent or legal guardian should contact us (see below) if they would like the content or information submitted by the minor deleted from the Website. We will delete such information from our database and will use reasonable efforts to do so in a timely fashion.

3. Modification and Removal of Your Personal Information. We give you the option at any time to remove your Personal Information from our database completely. All such requests should be sent to us at and we will process your request, within a reasonable time after receipt. However, we are not responsible for removing your Personal Information from any social media platform or the lists of any third party who has previously received your information in accordance with this policy. The removal of your Personal Information from our database may interfere with your eligibility to participate in the Contest and/or Sweepstakes.

4. Opt-Out. If you decide you do not wish to receive email or other communications from us in the future, then please send an email to us at the address below with "UNSUBSCRIBE" in the subject line.

Attn: Unsubscribe

Please note that there might be a brief delay between when you submit your request to "opt-out" and when it is processed and reflected in our systems; accordingly, you may continue to receive communications from us for a limited time after you unsubscribe. We appreciate your patience and understanding.

5. Security. We are committed to using reasonable and currently available means and efforts to maintain the security of your Personal Information and encrypt all Personal Information you provide to us. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we strive to adhere to industry standard practices and procedures to help protect and secure the information we collect. Please note, however, that although we use reasonable efforts to protect the security of your Personal Information, because of the inherently open nature of the Internet, no transmission via the Internet can be guaranteed to be 100% secure. As a result of this and other factors beyond our control, we cannot guarantee the security of the information that you transmit to or through our Website. Therefore, by using the Website you assume such risks and agree that we will not be liable for disclosure of your Personal Information due to errors in transmission or unauthorized acts.

6. Links to Other Websites. This Website may contain links to other websites, including without limitation, social media websites (collectively, "Third Party Sites") and you may be given the option of connecting to one or more Third Party Sites. Please be aware that we are not responsible for the privacy practices of other websites. Therefore, we encourage you to check the security practices of such Third Party Sites and read the privacy policies of each Third Party Site that you access. If you choose to do so, then depending upon the policies of such Third Party Sites, the Personal Information that you post, transmit, or otherwise make available on the social media platform may be viewed and/or used by others. This Privacy Policy only applies to information collected by us by this Website. We do not control and are not responsible for any use of your Personal Information by or through any Third Party Sites. By linking to any Third Party Site, you assume the risk that the Personal Information you provide on that Third Party Site may be viewed and/or used by third parties for any purposes and agree that we have no control or responsibility for such third party viewing and uses.

7. Third Party Offers/Promotions. We may from time to time offer you opportunities that are sponsored or co-branded with third parties. Such content may include contests, sweepstakes or promotions. In connection with such opportunities, the relevant third parties may obtain Personal Information that you voluntarily submit to participate in such opportunity. We have no control over these third parties’ use of such information.

8. United States of America. Our Website is maintained in the United States of America. By using the Website, you authorize the export of Personal Information to the United States of America and its storage and use as specified in this Privacy Policy.

9. Choice of Law. This Privacy Policy and our legal obligations hereunder are subject to the laws of the State of New York and the United States of America. You hereby consent to the exclusive jurisdiction of and venue in the federal and state courts located in New York County, New York, U.S.A. in all disputes arising out of or relating to this Privacy Policy.

10. Contact Us. If you have any questions, comments or concerns regarding this Privacy Policy and/or the practices described herein, then please email us at, Subject: Privacy Policy; or write us at: Aetna Life Insurance Company, 151 Farmington Avenue, Hartford CT, 06156, Attention: The Aetna Healthy Food Fight.

Your use of this Website is governed by, and subject to, the Terms of Use located at

This Privacy Policy was last updated on August 19, 2011.